IT’S (finally) TIME TO BUILD YOUR DREAM BRAND
IT’S (finally) TIME TO BUILD YOUR DREAM BRAND
[ introducing ]
BUSINESS-TO-BRAND BOOTCAMP
Your Blueprint to Building a Profitable & Purposeful Brand that your dream clients can’t refuse
[ HEY, BRAND-BUILDER ]
DREAM (with) ME
You are the owner of a thriving, successful brand
You’re attracting your dream customers with ease
You are exceeding your financial goals and confidently raising your prices
You have a solid, actionable plan for the growth of your business
You’re giving back to your community, and your work is fulfilling
Doing business should be a pleasure, but instead
You're pouring your heart and soul into your business, but you're still not seeing the inquiries and sales you deserve.
You’re struggling to define what makes your brand unique and what makes your offerings irresistible.
You know you need a clear roadmap to success, but you're not sure where to start or what steps to take next.
You keep churning out content on Instagram only to hear * crickets * and you’ve fallen out of love with Instagram.
As a result, you don’t feel like showing up on Instagram, you’re losing the joy of being a business owner, and somehow it feels like everyone else has figured out the secret to success, except you.
[ KEEP SCROLLING ‘COS I’M ABOUT TO DROP SOME TRUTH BOMBS 💣 ]
Here’s why you (may be) struggling to sell on Instagram
( COMING FROM A BRAND STRATEGIST WHO HAS WORKED WITH OVER 50 1:1 CLIENTS )
You’re selling
products and services,
not solutions and value
People are not looking for more ways to spend money. But they are constantly looking for solutions to their problems. So instead of highlighting the transformation and solutions of your products and services, you're simply listing the features. This could be leaving your audience struggling to see the relevance and need of your offering in their life or business.
Solution? A killer messaging framework
You don’t really know
your ideal customer
‘Everyone’ is not a target audience and you can’t connect with someone you don’t know. If you’re not sure what their challenges, goals, preferences, and desires are, your content won’t resonate with them on a deeper level.
Solution? Target Audience Analysis & Customer Personas
People are struggling to emotionally connect with your brand
People buy from people. A strong identity, a greater purpose and a knack for story-telling are all very powerful in building connection and relationship with your audience. From that relationship will flow a more natural style of selling and marketing, that feels less forced and robotic.
Solution? A strong brand identity and narrative
You’re blending into
the crowd
There are 200 million businesses on Instagram and you’re up against a big challenge. Yet, so many businesses are still succeeding. How? The secret lies not in a single, exclusive offer or brand element but in a holistic, emotionally-connecting brand.
Solution? Market research, clear USPs and an intentional, well-rounded brand
You don’t have a long-term plan for your brand’s growth
I’m not talking about a content plan. I’m talking about a business plan. Without a clear roadmap as to where you are going to take your brand making strategic moves on Instagram is going to be hard. While you might know what you’re going to post about next week, you may not be strategically working towards a tangible goal and as a result your content is failing to convert those followers into paying customers.
Solution? Establishing your purpose, vision and a 5-year plan
[ CUE THE DRUMROLL ]
…and this is exactly why you need a Brand Strategy to truly succeed on Instagram.
(or any marketing platform really)
[ SO, WHAT’S A BRAND STRATEGY? ]
Your Brand Strategy is a guiding roadmap to help you achieve your business goals and position your brand in a way that makes it a no-brainer for potential customers to say ‘yes, please and thank you.’
(But I also to explain it to my clients like this)
YOUR BRAND STRATEGY IS LIKE…
🗺️ GOOGLE MAPS: It guides you along a clear route, helping you take your business from the conception of a dream to your vision becoming reality.
🧭 A COMPASS: It points you in the right direction and towards the right audience.
🧲 A POWERFUL MAGNET: It helps you attract your dream customers so that you don’t have to keep chasing after them.
🔁 GOOGLE TRANSLATOR: It helps take a complex brand and offering and translate it into an easy-to-understand and relatable message for your audience.
🖼️ AN INSTAGRAM FILTER: It has the power to influence the way your audience sees your brand and your offerings.
💬 A TELEPROMPTER: It gives you the exact words you need to talk about your brand and your offerings.
📺 YOUR FAVOURITE TV SHOW: You’re going to keep coming back to it again and again….and again.
🤣 A DAD JOKE: Exactly what you need to help make your brand personable, human, relatable and likeable.
🛶 A LIFEBOAT: It keeps your spirit and motivation afloat when times are tough.
And probably my favourite….
👵🏾 YOUR SWEET OL’ GRANDMA, always there to remind you how unique and special you are 🤍
90% of purchasing decisions are made subconsciously
This is why it is so important to have a strong messaging framework that acknowledges your customer’s pain points, helps them envision a better future and answers their questions before they get a chance to ask them.
86% of consumers say authenticity is a significant factor in whether they follow a brand
People buy from people. Building deeper connections and crafting a human-centric brand will yield far more impactful results than just promoting your offerings.
Purpose-driven brands outperform the stock market by 120%.
Naturally, people want to be part of something bigger than a product or a service. They want to know that their money is going towards something meaningful, so a brand that is rooted in purpose and values will resonate deeper with its audience.
YOU WANT TO BUILD AN IMPACTFUL BRAND
WHAT WOULD DOING BUSINESS LOOK LIKE (if) YOU HAD
A BRAND DEVELOPMENT BLUEPRINT
TO FAST-TRACK YOUR SUCCESS
Learn the art of crafting an impactful strategy for your brand from someone who has worked with over 50 brands across a wide range of industries. My experience building successful strategies and knowledge of brand strategy has been distilled into this step-by-step roadmap that delivers results. I’ve done the hard work and simplified this process for you, so you can efficiently work towards your brand-building goals without wasting any more time.
PRACTICAL STRATEGIES AND TOOLS
TO IMPLEMENT IMMEDIATELY
This is not just theory. I’m giving you a practical, easy-to-implement learning experience. You'll gain access to a range of tools, templates, and frameworks that you can apply directly to your brand. From conducting a target audience analysis to developing an effective messaging framework to translating it into an impactful marketing strategy, you'll have the resources to take action and implement what you've learned immediately. No more guesswork or uncertainty—just actionable steps to elevate your brand.
A HOLISTIC APPROACH THAT INCLUDES
BRANDING, MARKETING & SALES
I don’t leave any stones unturned. I offer a holistic approach to building a brand that combines brand, marketing and sales strategies to maximize your brand's impact. You'll learn how to build your offers, deliver compelling messaging, build a strong online presence, and more. This diversified approach ensures that your brand thrives across various channels, giving you the confidence to implement everything you learn.
WAIT, HAVE WE MET?
Hi! I’m Keshia, your Brand Strategy Bestie.
MEET YOUR STRATEGIST
Hi! I’m Keshia,
your brand strategy bestie.
4 years ago I was an engineer living in Finland, stuck in the 9-5 corporate rat race, feeling unfulfilled and trapped. I spent my days dreaming of weekends and warm vacations, longing to do something more meaningful and wanting to create a life that gave me the freedom and flexibility to be who I was truly meant to be.
Fast forward to today.
I run a successful brand and marketing studio, from my sunny island called Sri Lanka (aka paradise). I serve women from all around the world, helping them to build profitable and purposeful brands through strategy and design. I don’t dream of weekends or vacations anymore because I actually love waking up every day and diving into work.
But most importantly, I now have the freedom to be me.
Freedom to be a mother who can take days off to be with her kids, guilt-free.
Freedom to work with clients who are aligned with my values and purpose.
Freedom to be creative and curious and ambitious.
Freedom to build a life that I love and I’m excited to live.
But why am I telling you all this?
When I started this brand, I had zero clients and zero followers.
What I did have was a killer strategy, lots of patience and a love for learning.
So I patiently and consistently put everything I learned into practice until I saw results.
In one month, I got my first client and 6 months after I launched my business, I was fully booked.
My work was meaningful and enjoyable. I was exceeding my financial goals, and all the hard work I put in was paying off.
In the past two years, I have worked with over 50 brands across varying industries, and our studio is typically booked out months in advance. Our clients have been featured in magazines like British Vogue, expanded their businesses and work with their dream customers.
But you know what I’m most excited about?
Teaching other business owners to experience profitability and purposefulness in their own realms of business with a clear brand strategy blueprint.
I’m glad I invested all that time and energy learning how to build a successful brand because now you don’t have to!
For a fraction of the time and cost, I’m giving you a comprehensive roadmap so you can build your dream brand with ease.
Welcome to The Business-to-Brand Bootcamp (aka BTBB)!
Mistake #1: You’re trying to build a Marketing Strategy before building a Brand Strategy.
I’ve seen this happen way too often.
You’re a new business owner with a cool business idea.
You google things like ‘how to start a business’ and spend hours lost in a web of articles.
After what seems like an eternity, and your brain feeling like it’s about to explode, you go:
‘This is too complicated right now. I’ll just make a quick logo on Canva, start an Instagram account, start posting and I’m sure I’ll be making sales soon. I’ll work on the strategy part later when I have a bit more time.’
Later never comes, and now you’re neck-deep in the toxic cycle of meaningless content creation without seeing any actual results.
You end up with low engagement, low conversion rates and ultimately, low motivation to keep going.
By first establishing a Brand Strategy:
You would have a deeper understanding of who your ideal client is and what their pain points and challenges are, allowing you to focus your messaging and marketing efforts on the right people. (No more wasting time marketing to the wrong crowd)
You would have a clear messaging framework to guide you on how to strategically talk to your audience about your brand and your offerings (Making things like content creation and writing captions a hundred times easier)
You would have a brand with depth and a clear identity which makes it so much easier for your audience to connect with your brand emotionally (Helping you to stand out among a sea of businesses on Instagram)
Mistake #2: You’re marketing services, not solutions.
Quite often, as service providers, it’s easy for us to focus on the details and features of our services and miss the big picture.
Like I said before, you and I both realize the value of what we offer.
But the harsh truth is that your audience doesn’t really care about the details of your service as much as they care about how it’s going to solve their problems and make their life/business better and easier.
The problem with a service-centric message is that it draws attention to the ‘price tag’ of your service and distracts your audience from the value.
With a Brand Strategy:
You would have clear guidelines on how to structure and present your services in a way that is customer-centric and solution-focused. Your messaging would genuinely resonate with the desires, needs and pain points of your customers, and their perception would change from ‘This is going to be expensive’ to ‘This is a transformation I can’t live without anymore’.
Mistake #3: You’re busy working in your business but not on your business.
Too many business owners spend the majority of their time ‘running a business’ and not enough time building their brand.
Running a business looks like having functional operations and processes in place, managing your finances and administration, sales and marketing, content creation, client communications, and the list goes on.
You may feel like you’re constantly winging it and barely getting by, and there’s not a lot of time for big-picture strategizing and scaling your brand.
With a Brand Strategy:
You would have a long-term, actionable plan for your business for the next 5 years that would help you increase your revenue, grow your team and increase brand awareness and loyalty.
You would have more than just a ‘business’. You’d have a human-centred brand with a strong identity, personality, voice and influence.
Unfortunately, even though a strong brand is what really helps a business grow, most business owners keep the brand development process as a last resort, deeming it too time-consuming or too expensive to invest in or consider it an optional luxury.
However, I can guarantee you that building a brand strategy is THE FIRST place to start if you are hoping to build a stand-out, purpose-driven and profitable business.
SAY HELLO TO,
BUSINESS-TO-BRAND BOOTCAMP
Your 40-Day Blueprint to Building a Profitable & Purposeful Brand that your dream customers can’t refuse
This program is an impactful blend of guided learning, practical application and community support designed to fast-track the growth of your brand.
"This is the best money I’ve ever invested in my business! I’m standing more solidly in who I am. I have attracted and worked with more of the types of people that are aligned and valuable to me and my work. I can safely say that I’ve had at least a 15,000 euro increase per year since working with Keshia!"
MARTINA BUCHAL // LEADERSHIP COACH
Build a business rooted in purpose
Easily attract your ideal customers
Craft a solid brand and visual identity
Effectively market your services
TRANSFORM YOUR BUSINESS WITH MY PROVEN
H.E.A.R.T BRAND DEVELOPMENT METHOD
(because building purpose-driven, heart-led and strategic brands is what I’m here for)
HOME: Our goal is to build a purpose-driven brand with an actionable plan. This is where everything begins, the home of your brand. Starting deep at the roots, I help you establish your brand’s purpose, vision, mission and values. But that’s not all. I also guide you in creating an actionable 5-year plan so you can confidently navigate the future.
EXPLORE: The next step in our journey is an in-depth exploration of your market. From your target audience to your competitors, I guide you through an insightful adventure of learning everything you need to know about who you serve and who you share space with so that you can confidently put your brand on the map.
ARTICULATE: It’s time to build your offer and articulate your message. Using human psychology, copywriting and sales techniques, I guide you in crafting an irresistible offer and messaging framework that makes your customers say " Yes, please and thank you!”.
REFLECT: With a solid foundation in place, it’s time to start showcasing your brand. We establish your brand's distinct personality, voice, and visual identity. These vital elements authentically reflect your brand's identity, fostering relatability and forging deep connections with your potential customers.
TRANSLATE: In the final stride, we bring your brand strategy to life, seamlessly weaving it into your website and marketing platforms. This pivotal step entails developing an effective and sustainable marketing strategy that will help you sell with intention and impact.
BUSINESS-TO-BRAND BOOTCAMP
Explore THE CURRICULUM
INTRODUCTION
Before we begin our brand development journey, it’s important to understand the basics of branding, along with some foundational lessons to make this journey more intentional.
Know your strategies: We uncover what Brand Strategy really is and how it is different from marketing.
Overcoming imposter syndrome: How to conquer fear and self-doubt for a successful brand-building journey.
40-day Brand Development Planner: A daily planner to guide you on your brand development journey.
MODULE 1
HOME of your Brand
Home is where the heart is and here is where everything begins.
You will build a strong foundation for your brand, map out a clear path for the next 5 years and establish a brand ethos your community can rally around.
Define your purpose: Clarify why your brand exists beyond making a profit.
Clarify your vision: Establish where you want your brand to be in 5-10 years.
Create a 5-Year Plan: Develop an actionable plan to grow your business over the next 5 years.
Communicate your mission: Get clear on how you will achieve your brand’s vision.
Establish your core values: Define the values that will influence the way you run your business and interact with your stakeholders
MODULE 2
EXPLORE the market
Discover who your dream customers are, how to connect with them and how to communicate with them strategically. Study your competitors and uncover your brand’s superpower so that you can stand out in the market.
Identify your dream customers: Niche down and get clear on who your dream customers are.
Conduct a target audience survey: Through various survey techniques, gather as much valuable information as possible about your target audience.
Craft strategic customer personas: Utilise these personas to tailor your marketing messages effectively.
Analyze your competitors: Do a deep dive into your direct and aspirational competitors to uncover your brand's unique superpower and position in the market.
Understand your market: Conduct a market analysis and understand the challenges, risks and opportunities you will face in the industry.
MODULE 3
ARTICULATE your message
Learn how to build and articulate your offerings while confidently communicating your brand’s value and superpower.
Build your offer: Structure, price and strategically present your offerings for maximum profitability.
Establish your Value Propositions: Communicate clearly how your offerings will make your customer’s life better and why it’s worth the investment.
Define your Unique Selling Proposition: Clarify your brand’s superpower and make it clear to your customers why you are the best choice.
Craft your Messaging Frameworks: With a conversation blueprint, you can sell in a way that appeals to your customer’s pain points, values, core desires and emotions.
Tell your Brand & Founder Story - Share the story behind your brand and your personal journey in a way that builds curiosity and emotion connection.
MODULE 4
REFLECT your identity
Explore your brand’s unique personality and learn how to reflect it through your visuals, voice, and messaging in a way that builds a deeper connection with your customer.
Clarify your Brand Personality: Express the character and identity of your brand in a relatable, connection-building way.
Define your Brand Voice: Create guidelines on how to write and speak as a brand that is most true to your brand’s personality.
Visual Identity Design: Learn the basics of creating a consistent visual identity that is both beautiful and functional.
MODULE 5
TRANSLATE your strategy
It’s time to implement your brand strategy on your marketing channels, from your website to your social media platforms to email marketing.
Website: Learn how to structure your website and use your Brand Strategy elements in such a way that will keep the interest of your viewers, increase conversion rates and improve your overall sales.
Instagram: Create an effective Instagram Strategy and learn how to use your brand strategy to create a content strategy that brings in more followers and customers.
"Since our work together, we have tripled our turnover and brought in several major new projects. I often refer to the brand strategy document as "the secret sauce" to my business. It's a beautiful summary of what we do, what we're about and how we do it. Communicating to clients and other people what the business is and what we do and can offer is so much easier now. This makes me feel more confident when talking about our offerings."
PHILLIPPA DIEDRICHS // FOUNDER OF EVERYBODY CONSULTING
25+
training videos
25+ strategy
worksheets
100+ ChatGPT
prompts
60 min monthly
live group call
WHAT’S INCLUDED?
PROGRAM FEATURES
25+ Recorded Trainings & Worksheets
Over 10 hours of brand and marketing strategy gold to equip you with the strategies you'll need to grow your business.
You’ll also get our comprehensive, easy-to-use worksheets which ask all the right questions and practically takes you through the A to Z of building a strategic and intentional brand.
Audience Survey Templates
Use our plug-and-play audience survey template to help you strategically and easily interview your dream customers.
100+ ChatGPT Prompts
I’ve curated over 100+ ChatGPT prompts that I use personally and for my clients. These prompts will help you with your research and copywriting at every stage of your brand development.
Brand Strategy Presentation Template
Save time and effortlessly elevate your brand strategy process with our customizable Brand Strategy Presentation. You'll get both a Google Doc + Canva Template to help you professionally and beautifully communicate your strategy with your stakeholders
Notion Template Bundle
Notion has become an invaluable tool in running my business and giving my clients an exceptional experience. So I’m sharing with you my collection of Notion templates that have been meticulously crafted to enhance your organizational efficiency, creativity, and collaboration. From managing your brand assets to planning content and launches, these templates are your ultimate toolkit for seamless and effective brand development.
Included are:
Notion Brand Hub
Notion Launch Planner
Notion Content Planner
Monthly Live Group Call
This is your perfect opportunity to ask your burning questions and get expert solutions to your challenges.
Facebook Community
You get lifetime access to an exclusive community of like-minded entrepreneurs, also on their brand-building journey. It’s a space designed to share and receive knowledge, build friendships and grow through accountability.
Take a peek INSIDE THE PROGRAM
"I've come out feeling SO CONFIDENT in my new brand and the impact it can have on women around the world. I'm not "just" a makeup artist, my brand is so much more than that now. I know how to talk to my ideal clients and already have seen an influx in growth on social media.”
HOLLIE WILD // MAKE-UP ARTIST & COACH
CHOOSE YOUR PAYMENT OPTION
SPLIT PAY
€149/month
(FOR 4 MONTHS)
Choose this accessible payment plan option, and get lifetime access to:
25+ Recording trainings: 10+ hours of video lessons
25+ Brand Strategy Worksheets: Practically map out your strategy
Audience Survey Templates
Brand Strategy Presentation Templates to beautifully present your strategy to your stakeholders (Google Doc + Canva Template)
The Notion Template Bundle: Get our Notion Brand Portal, Content Planner, and Launch Planner
100+ ChatGPT prompts to help you with market research, messaging, and marketing copy
Lifetime access to our Private Facebook Community
Monthly Live Group Call (x1)
Pay in full and save €50
PAY-IN-FULL
€497
Choose the Pay-in-full option and get lifetime access to:
25+ Recording trainings: 10+ hours of video lessons
25+ Brand Strategy Worksheets: Practically map out your strategy
Audience Survey Templates
Brand Strategy Presentation Templates to beautifully present your strategy to your stakeholders (Google Doc + Canva Template)
The Notion Template Bundle: Get our Notion Brand Portal, Content Planner, and Launch Planner
100+ ChatGPT prompts to help you with market research, messaging, and marketing copy
Lifetime access to our Private Facebook Community
Monthly Live Group Call (x1)
Pay in full and save €50
VIP OFFER
€997
(ONLY 5 SPOTS AVAILABLE)
Choose this VIP offer and you get exclusive access to:
Everything included in the pay-in-full package plus
60-min 1:1 Strategy Calls (x2) with Keshia to get a personalized look into your business and problem-areas
2 months of WhatsApp Support (voice notes) to personally guide you through your brand-building journey
(To add this VIP option, toggle the button at checkout)
YOU’RE READY TO ENROLL
WHAT HAPPENS next?
ACCESS OUR LEARNING PLATFORM
As soon as you enroll, you’ll receive a welcome email with your username and password that will give you access to the Business-to-Brand Bootcamp platform.
There, you can access the available course materials and training videos.
You will have lifetime access to the content, allowing you to revisit and review the materials whenever you need.
JOIN OUR FACEBOOK COMMUNITY
You’ll be invited to join our private Facebook group, where you can find weekly Q&A support and get invites to our monthly live group call with me (Keshia!).
Real women, real results
THIS IS FOR YOU if…
You are a female biz owner (product- or service-based) looking to grow your business and build a heart-led brand without having to spend €€€€.
You have a vision and a great business idea, but you don't want to waste hours googling “How to build a successful brand”?
You are looking for a strategic roadmap that will accelerate your journey to success.
You need clarity on your target audience and a strategy on how to attract them versus chasing after them.
You want to stand out, be memorable and work less to convince your customers you’re the right choice.
You’ve lost the joy of running your business, and you want to reignite that purpose and passion again.
You’re looking to connect and build friendships with like-minded female brand owners.
You are driven, motivated, and willing to put in the effort to push yourself beyond your comfort zone.
"Keshia astonished me with her deep knowledge and understanding, like she knew my business from the heart already. Since our work together, I have grown my community on social media, grown my business, grown personally, been featured in British Vogue, taken part in multiple shows and events and grown my online business to multiple wholesales!"
ANNA NGUYEN // LUZO JEWELLERY
Discover your brand’s superpower
Create a compelling narrative
Establish a long-term, actionable plan
Craft an irresistable messaging framework
CONFIDENTLY LEAD YOUR BRAND
After BTBB, YOU WILL…
Be clear on your purpose, vision, mission, and values as a brand
Have a 5-year plan on how to grow and scale your business
Know your dream customers inside out, from their pain points, goals, challenges, desires, routines etc.
Get to know your competitors and the market so that you can identify the gaps, risks and opportunities for your brand to shine
Learn how to present and communicate the value of your offerings strategically, making it easy for your customers to say ‘YES’
Be clear on your brand’s superpower and what makes your offerings different
Have a clear messaging framework and content strategy, making marketing and sales soooo much easier
Have an emotionally compelling narrative running through your brand that your audience can connect with
Be clear on your brand’s distinct personality and voice, making your brand more human and relatable
Learn how to craft a strategic visual identity that is both beautiful and functional
Be able to implement your Brand Strategy on your marketing platforms, such as your website and social media channels with confidence
Walk away from Business-To-Brand Bootcamp with a strategy-rooted, heart-led and intentional brand.
WE’RE ONE-OF-A-KIND
HOW IS BTBB different?
There’s a lot of branding courses out there but here’s why BTBB is the right choice for you.
ONE
We Don’t Stop at Branding
While some programs focus solely on branding or marketing, we believe in equipping you with a holistic understanding of both. In BTBB, you'll gain a well-rounded understanding of branding and how to translate this strategy on to your marketing channels.
TWO
All-In-One-Resource
Say goodbye to hunting down scattered resources and templates. We've curated all the worksheets, templates, and tools you need to go from A to Z in your brand development journey as seamlessly and efficiently as possible.
THREE
Community & Personalized Support
Beyond just learning from me, you'll also join a supportive community of like-minded entrepreneurs where you can connect, build friendships and gain inspiration. You’ll also get monthly live calls where you can ask your burning questions.
FOUR
Lifetime Access & Free Updates
Not only do you get lifetime access, but you also get access to all future updates we make to this course at no additional cost! Honestly, what a deal!!
"Keshia is a genuine, caring soul who is excellent at what she does. Since our work together our revenue has increased by 200% and we’ve grown the team from 2 to 6 people. We’ve opened up a second location and built a loyal following of customers."
MAHAM KUKDA // LALUNE LONDON
IT’S TIME TO STOP CHASING SALES AND ATTRACTING CUSTOMERS.
Let’s build a brand that gets you results.
CHOOSE YOUR PAYMENT OPTION
SPLIT PAY
€149/month
(FOR 4 MONTHS)
Choose this accessible payment plan option, and get lifetime access to:
25+ Recording trainings: 10+ hours of video lessons
25+ Brand Strategy Worksheets: Practically map out your strategy
Audience Survey Templates
Brand Strategy Presentation Templates to beautifully present your strategy to your stakeholders (Google Doc + Canva Template)
The Notion Template Bundle: Get our Notion Brand Portal, Content Planner, and Launch Planner
100+ ChatGPT prompts to help you with market research, messaging, and marketing copy
Lifetime access to our Private Facebook Community
Monthly Live Group Call (x1)
Pay in full and save €50
PAY-IN-FULL
€497
Choose the Pay-in-full option and get lifetime access to:
25+ Recording trainings: 10+ hours of video lessons
25+ Brand Strategy Worksheets: Practically map out your strategy
Audience Survey Templates
Brand Strategy Presentation Templates to beautifully present your strategy to your stakeholders (Google Doc + Canva Template)
The Notion Template Bundle: Get our Notion Brand Portal, Content Planner, and Launch Planner
100+ ChatGPT prompts to help you with market research, messaging, and marketing copy
Lifetime access to our Private Facebook Community
Monthly Live Group Call (x1)
Pay in full and save €50
VIP OFFER
€997
(ONLY 5 SPOTS AVAILABLE)
Choose this VIP offer and you get exclusive access to:
Everything included in the pay-in-full package plus
60-min 1:1 Strategy Calls (x2) with Keshia to get a personalized look into your business and problem-areas
2 months of WhatsApp Support (voice notes) to personally guide you through your brand-building journey
(To add this VIP option, toggle the button at checkout)
"This is the best investment I have made in my business. My sales have increased by 200% because I now know who my target audience is. The Brand Strategy not only helped my business to grow but helped me to feel more confident as a business owner. Having clarity on my purpose has made me love even more my business."
KAREN LEMUS-MUENCH // SIMPLE LIFE CANDLES
FREQUENTLY ASKED QUESTIONS
-
The Business-to-Brand Bootcamp is a comprehensive brand development course designed to guide business owners through the process of building a solid Brand Strategy for their business.
This self-paced course will teach you how to build a strong brand identity, identify your ideal customers, do market research, create impactful messaging and translate your strategy onto your marketing channels.
Our goal is to help you attract your dream customers, increase your sales and market with confidence.
-
Business-to-Brand Bootcamp has been designed for female-led product- and service-based businesses.
This course is perfect for you if:
You are a business owner looking to grow your business and build a heart-led brand without having to spend €€€€.
You have a vision and a great business idea, but you don't want to waste hours googling “How to build a successful brand”?
You are looking for a strategic roadmap that will accelerate your journey to a successful brand.
You need clarity on your target audience and a strategy on how to attract them versus chasing after them.
You want to stand out, be memorable and work less to convince your customers you’re the right choice.
You’ve lost the joy of running your business, and you want to reignite your purpose and passion again.
You’re looking to connect and build friendships with like-minded female brand owners.
You are driven, motivated, and willing to put in the effort to push yourself beyond your comfort zone.
-
Business-to-Brand Bootcamp covers everything from:
Building the home of your brand (purpose, vision, 5-year plan, mission and core values)
Understanding your ideal customers, competitors and your market (Target Audience Analysis, customer personas, competitive analysis and market analysis)
Building an impactful messaging framework (value propositions, USP, conversation blueprints, brand and founder story)
Reflecting your brand identity through your personality, voice and visuals.
Translating your brand strategy onto your marketing channels.
-
The course includes an abundance of resources, including:
10+ hours of video lessons
20+ worksheets
50+ ChatGPT prompts
plug-and-play templates
access to a community of like-minded entrepreneurs through our Facebook Group
monthly live group calls with Keshia
-
Nope. I teach you the A to Z of building a solid brand, so whether you have zero knowledge about branding and marketing OR you’ve been at it for a while, I have got you covered.
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Every month we will have a live group call where you can ask your burning questions.
You will also have access to a private Facebook group where you can interact with other business owners, share insights, and receive support from me (Keshia!).
Additionally, if you grab our VIP offer you will also get:
two 60-min 1:1 Strategy Calls
2 months of WhatsApp support (voice notes) where I can support you at a closer level on your brand-building journey
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Yes you can! Like I said, our monthly live group calls are a great place to ask any questions you may have.
Additionally, if you grab our VIP offer you could also get:
two 60-min 1:1 Strategy Calls
2 months of WhatsApp support (voice notes) where I can support you at a closer level on your brand-building journey
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Lifetime access, baby!
Plus any updates we will be making along the way (at no additional cost!)
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As soon as you enroll, you’ll be sent a welcome email with your username and password to access the Business-to-Brand Bootcamp learning platfom. Here you can access the available course material and training videos (new material and training videos will be added every week)
You’ll be invited to join our private Facebook group where you'll find weekly Q&A support and get the invites to our monthly live group calls with me (Keshia!).
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Absolutely you can!
The investment for an extra 60 min 1:1 strategy session is €186 (inclusive of 24% VAT).
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Yes we do! We offer a 3 split payment option.
Please refer to the ‘Choose your Payment Options’ section on this page for more information.
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As this is a digital product, we do not offer any refunds.
If your question has not been answered above, please reach out to us at hello@polovestudio.com.
If you are confused or lacking clarity in your branding and messaging, don't waste time trying to figure things out on your own. Keshia is a trustworthy and knowledgeable strategist who really seeks to understand you and your business. She helps you tease out the value behind your offerings so you can confidently communicate with your ideal clients, so you can spend more time doing the work that matters most.
SHANNON BEER // NUTRITION & BODY IMAGE COACH
25+
Video Trainings
25+
Easy-to-use Worksheets
100+
ChatGPT Prompts
60 min
Monthly Live Group Call
A love note from Keshia.
Friend, investing in your business can be scary. I get it. I’ve been in that place too, and I’ve seen the fruit of taking that step.
But the real question to ask is, what is scarier?
Investing in something that could potentially change the course of your business (or certainly will, as proven by our past clients)
or struggling with those same frustrating challenges for the next year?
With Business-to-Brand Bootcamp, you don’t need to face the future with uncertainty anymore.
Through this program, I’m giving you the roadmap, tools, strategies and knowledge you need to succeed on this brand-building journey. Plus, I’ll be there in your corner, helping you manoeuvre this tricky path.
Friend, you don’t have to struggle on this journey alone, I’m here for you.
Let’s do this together, one step at a time.